Cali folks: please take a moment to contact your state senator to stop a bill that will kill bike and scooter sharing in the state. This form will automate an email for you https://www.calbike.org/take_action/save-bike-share/
It's pronounced ʁaʁyʁe.
And written RaRuRe, or R3 for short.
You can find more infos on this place by clicking there.